Marketing Strategies In Business

They create and oversee campaign deadlines, manage the budget and coordinate the campaign from start to finish. Digital marketers should have organizational, time-management and communication skills to be successful in this role. Automated marketing campaigns give sustained sales and customer engagement results and complement the marketing teams in creating highly-targeted marketing strategies. Advertising, or promotion, is only one component of your marketing plan. The marketing process begins with the idea for your product and continues until that product is in the hands of a consumer who bought it.


Communications will engage, inform, educate prospects and existing customers across the customer journey from leads through the end-to-end customer lifecycle. If you have no KPIs or objective method for measuring the success of your marketing campaign, you really have no way of monitoring whether or not your campaigns are working! Having clear, measurable goals and precise targets you can see whether you’re hitting are essential for an effective marketing strategy.

Marketers conduct research and mine data to find opportunities to reach audiences for products, services, and brands. This process informs the design and creation of products after ideas are established. Additionally, marketers set value propositions that guide promotions, and these selling points often define the product for consumers more than its features. The ultimate goal of a marketing strategy is to achieve and communicate a sustainable competitive advantage over rival companies by understanding the needs and wants of its consumers. Whether it’s a print ad design, mass customization, or a social media campaign, a marketing asset can be judged based on how effectively it communicates a company’s core value proposition. In short, marketing management is the process of planning, executing, and tracking the marketing strategy of an organization.

What Do The Four Ps Mean In A Marketing Strategy?

At New Breed, we classify marketing efforts as “digital marketing” when they occur through an internet-connected tool. This way, consumers will have a basic idea of what is your product all about. When people are well-informed about your product, your sales will increase.


Headspace’s campaign highlights that campaigns don’t have to be ground-breaking or complicated to be effective. This speaks to the value of both knowing your target audience and harnessing your creativity. This again highlights the fact that people are eager to share content when prompted. Whenever you can let your customers do the legwork of marketing for you, go for it. Creating resources such as instructional videos, blog posts and product demos allows you to educate and sell to your audience at the same time.

#3 Select Marketing Channels

Share your knowledge and expertise, and trust that you’ll be rewarded with clicks and engagement. This carries a lot of weight when it comes time for buyers to make purchasing decisions. Turn your post’s content into a listicle video for easy social sharing, and then plop it at the top of your blog page. Search engines rank pages with video embedded near the top higher than those without, so you’ll feed two birds with one delightfully engaging scone.

Basic Marketing Fundamentals: The 7 Ps Of Marketing Infographic

What’s also interesting about this example of event marketing is it is open to other brands. A whopping 103 other brands help Salesforce make this event possible through sponsorships, scoring their piece of brand awareness. The aim of event marketing is to create a memorable experience by engaging event participants, encouraging them to directly interact with a brand.

These same resources are fair game across social posts, email, your website and even channels like YouTube. There are a variety of social media metrics that are relevant to some campaigns but not others. For example, an ad campaign that netted you 10,000 new Facebook followers but $20 in sales isn’t much to be thrilled about. There is no “right” answer in terms of where you promote your marketing campaigns. Once you’ve set your sights on expanding your customer base, it is easy to forget about the importance of marketing to the customers you already have. Compete for their ongoing loyalty and possibly even more of their business by reminding existing customers why you’re the best in the biz.

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